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Sazerac Introduces R&R Reserve Canadian Whisky

September 20, 2011

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For Immediate Release

NEW ORLEANS, LA. Sept. 20, 2011 – Sazerac has introduced its new R&R Reserve Canadian whisky in select U.S. markets. R&R Reserve strives to give consumers a more flavourful whisky experience. The brand extends from Sazerac’s impressive Rich & Rare brand, which has posted the largest case growth of any U.S. bottled Canadian Whisky brand over the past three years.

R&R Reserve comes from a full-bodied blend of hand-selected reserve barrel whiskies from Sazerac’s stock in Canada of more than 200,000 barrels of Canadian Whisky. The nose starts off with a velvety depth. The initial sip shows the complex intermingling of mocha and caramel followed by a wonderful merger of wood and rye grain blending with tangy dark fruits. The finish is lively with a zing of rye.

“We wanted to introduce a product that had nice depth and complexity and felt like some of the great Canadian Whiskies of twenty and thirty years ago,” says Drew Mayville, Sazerac’s master blender and Canadian Whisky expert.

R&R Reserve is the third recent new Canadian Whisky from the Sazerac Company. Caribou Crossing Single Barrel and Royal Canadian Small Batch debuted in early 2010.

“Our continued development of new Canadian Whisky concepts is an indication of how strongly we feel about the opportunity to re-invigorate the Canadian Whisky category with consumers. We feel R&R Reserve will prove to be an attractive option for consumers who want a full-bodied whisky that can stand very well on its own straight, but can also work really well mixed,” according to Kevin Richards, Sazerac’s brand manager for Canadian Whisky.

R&R Reserve retails for between $9.99 – $13.99 for a 750ml bottle.

R&R Reserve Canadian whisky is reviewed here.

Caribou Crossing Single Barrel Canadian whisky is reviewed here.

Royal Canadian Small Batch is reviewed here.

About The Sazerac Company
Sazerac is one of New Orleans’ oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California and Baltimore, Maryland. For more information, please visit www.sazerac.com.


Comments

2 Responses to “Sazerac Introduces R&R Reserve Canadian Whisky”

  1. They were bottling / packaging this new brand when we were visiting the Ridgemont Reserve distillery in Bardstown a few weeks ago…

  2. Jim Morrow:

    Unsolicited positive response. I bought a 1.75 bottle of
    R&R at a Meijer store recently to try it out. I like about
    4 fingers late at nite before retiring, and decided to try
    brands other than CC and 7 Crown, mostly, I suppose, because I am a Cheap Charlie, and saving a buck or two is more important than a posh product. This R&R IMHO is as good as 7 Crown and holds its own vs. CC or Crown Royal. I’m not a snob, and the price is definitely right. Too bad
    you don’t offer this product in a 50% version. I’d be on that like white on rice.

    Thanks for great product. At $15US for 1.75L it is a bargain.

    Jim Morrow


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